Health startup Present Life launches Healist Advanced Naturals, a clinically supported CBD variety, with a cut-through brand name method that marries science and nature by Robot Food. Because restrictions on the use of cannabidiol (the non-intoxicating component of marijuana) were raised in Europe and The United States And Canada, the CBD health sector has actually taken off. Experts are now forecasting that the worldwide market will exceed ₤72 billion by 2026– and sales of CBD-based products in the retail sector will be a major chauffeur of that growth. As a result, the market is ending up being progressively congested and confused, with an expansion of balms, oils, and casts in varying portion strengths, assuring to correct any variety of health issues. Present Life wanted to produce a line of product that took advantage of this sector growth, but in such a way that changes the story around CBD products, removes confusion, shows integrity, and makes the health advantages crystal clear to the customer. Robot Food was approached to drill down and specify the chance, and after that create a tactical reaction to place Healist as a benefit-focused flagship brand with multichannel selling in mind. The resulting work has actually made it possible for Healist to cut through all the white noise. Customers are reassured of the high-quality nature of the items, and are able to navigate the variety easily to discover the best variation for their requirements. “A shift in regulations and consumer state of mind have actually sustained a sharp growth in the CBD classification, so we needed to develop a brand name with unique cut-through. It was necessary to eliminate the typical barriers related to CBD items, build trust and make it mainstream,” says Simon Forster, executive innovative director and founder of Robot Food. A crucial part of the method was to show the benefits to be found where modern-day science and botanical knowledge fulfill, and demonstrate how that marriage can help consumers regain balance and ‘recover their 100%’. To that end, the blend message is evident at every touchpoint on the customer journey. The bespoke packaging format makes a real virtue of the science and nature story and concentrates on the efficiency of the ingredients. A lab-white ‘science’ sleeve with a diecut ‘H’ is gotten rid of to expose the ‘nature’ layer, featuring botanical illustrations that display active ingredients, with four colourways so customers can quickly distinguish the 4 primary benefits (calm, sleep, wellness, relief). “The ‘H’ marque captures Healist’s spirit. One pillar represents science, the other nature, while a central dot joins the two and is symbolic of equilibrium,” states Steph Oglesby, design director at Robotic Food. Robotic Food has developed a brand world and intonation to support the USP and inspire trust, with messaging that consists of hero statements like: “Ground-breaking science. It remains in our nature” and “Powerful natural active ingredients. Down to a science.” From packaging right through to the brand interaction technique, clinical cues, including annotation lines and botanical illustrations, develop a structure that reinforces the power of nature when mixed with a clinical approach. “We have actually produced and released our own brands at Robotic Food, so we were able to recognize the broader chance within the marketplace,” states Forster. “Many CBD brands focus their technique on the portion of CBD oil, or line up to a specific way of life. With Healist, we put the consumer first, creating benefit-led options provided in a brand architecture that bridges science and wellbeing.” Michael Bryce, co-founder and international chief marketing officer, Healist, states: “Dealing with Robotic Food assisted us clarify and completely realise our distinct market position. As an agency, the team at Robotic Food always has front of mind business practicality along with strong, appealing style. The brand strategy can flex and grow as we do too.” Part of an ongoing relationship with Present Life, Robot Food will continue to support Healist with digital material development, and act as brand guardians. Introduced online in March, Healist prepares to get into traditional sellers in the US, followed by the European market dependent on the modifications to CBD guidelines.